Dispelix, an advanced XR waveguide designer and manufacturer, is pleased to announce that Heini Haartti-Mäkinen has joined the team as Head of Marketing.

Heini brings nearly 15 years of technology marketing experience to Dispelix. Most recently she served as the Vice President of Marketing and Communications for Analyse2, a SaaS company that specializes in retail analytics. Before that, she held a variety of marketing and product marketing roles at global technology companies, including Microsoft, Nokia, and Asus. She holds a BBA degree and a specialized master’s degree from SDA Bocconi, where she studied management in creative industries.

“I am very excited to join the Dispelix team,” shares Heini. “It’s thrilling to work with such a visionary and talented group of people and on products that are leading the next technological revolution. Our waveguides are the best in class, and I look forward to working with our innovative teams and ambitious partners on making XR glasses part of our everyday lives.”

Dispelix designs industry-leading thin, light, and bright waveguide displays, which allow global technology companies to create XR glasses that provide consumers with the look and feel of normal eyeglasses.

“For us, it’s critical to ensure our technological achievements translate into clear benefits, and that by focusing on the right activities, channels, and messaging we can reinforce our position as both the leading XR waveguide supplier and a trusted partner of our customers,” says Antti Sunnari, CEO and Co-founder, Dispelix. “Heini will bring both strategic and hands-on expertise to Dispelix, which will help us take our marketing efforts to a whole new level, supporting our engagement with the industry, customers, partners, and other stakeholders.”

About Dispelix

Dispelix develops and delivers see-through waveguide combiners that are used as transparent displays in extended reality (XR) devices. Our elegant, high-performance XR waveguides seamlessly combine the virtual and the real. We are a trusted and visionary partner for the industry leaders in XR, enabling them to redefine the form, function, and feel of XR wearables. Dispelix is headquartered Finland, with subsidiaries in the United States and China.

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